Creative services, project management, content strategy, and workflow analysis
Now in its 4th-generation UI design, PC World.com has grown over the course of a decade, from a small, essentially "flat" site, to a dynamic XML-driven destination for the world's largest brand focusing on personal technology. The latest redesign project I directed took its place alongside a concurrent and complete reworking of the back-end platform, the editorial content-management toolset, and the underlying grid organizing content display.
From a business standpoint, the issue was the elevation of the online brand. PCW needed to become an instantly recognizable, powerful brand experience, capitalize on its reputation as a trusted source, develop a tightly-structured modular system for defining content relationships, and seamlessly integrate existing content streams with new ones like video feeds, product centers, and community areas.
As creative director and project leader, I collaborated with Meta Design and Hot Studio during this period, overseeing budgeting and contracts, writing the creative briefs, directing the creative process, driving the stakeholder discovery process, and functioning as project manager for all creative milestones and deliverables. Following are launch samples of various home pages, index pages, and product centers.