Creative services, project management, content strategy, and workflow analysis
Work History
- Current | Creative Director & Project Manager
Freelance creative services, project management & content strategy - 2000-2007 | Creative Director
PC World Communications - 1993 | Art Director
PC World Magazine - 1990 | Associate Art Director
PC World Magazine - 1988 | Assistant Art Director
Macintosh Today - 1987 | Graphics & Photo Editor
InfoWorld Media - 1985 | Studio Manager
Fry Studios
Education
- 2008 | San Francisco State University
Project Management Certificate Program - 1998-2007 | Technical Seminars
K4 Summit, Adobe Workshops, Seybold & MacWorld Conferences - 1997 | Stanford Publishing Program
Professional Publishing Course - 1995 | IDG Publishing Institute
Management Training Course - 1993 | Berkeley Graduate Program
Journalism School Training Course - 1989 | U.C. Extension
Graphics Certificate Program - 1982 | U.C. Santa Cruz
Graduate Certificate in Art - 1981 | U.C. Santa Cruz
B.A. with Honors, Aesthetic Studies Program in Art History & Studio (photography emphasis)
Professional Profile
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» Skills & Capabilities
Project management and media professional, with deep multi-channel and global service experience. Core skills include creative direction for web and print, brand alignment, content strategy, design management, project management, prototyping, redesigns, syndication and licensing, workflow analysis, and publishing systems. Now focusing primarily on Project Management work, recent projects include web apps, desktop apps, mobile devices, and set-top devices. Selected clients include Rocket Communications, Provide Commerce, Integrity Brands, and MoJo Publishing, with engagements for Intuit, Channel Blade, Cleartricity, Personal Web Systems, and Pandigital, among others. -
» Significant Results
Helped grow PC World into the largest media brand dedicated to personal technology, with a combined readership of more than 5 million, a major web presence, and 65 international editions. Commissioned, directed, and implemented six bottom-up redesigns for both PC World.com and PC World magazine, with a focus on bi-directional content flow between print and web. Produced a full spectrum of daily visual content for all sections of PC World.com, including custom graphics, product galleries, and video segments. Produced new site templates and modules, special issues, PDF guides, marketing materials, and identity systems. Developed a nationally recognized licensing model for digital content distribution. Designed and implemented an XML-based publishing system built on K4 and the Adobe Creative Suite. Re-engineered in-house digital photography and digital proofing workflows for high-volume daily publishing requirements. -
» Managerial Experience
Director-level member of the editorial management and product development teams at PC World Communications. Responsible for creative direction and content packaging across all of PC World's product lines and channels (including PC World.com, PC World Magazine, co-brands, joint-publishing ventures, and syndication partners like Yahoo, MSN and AOL). Duties included budgets, contracts, licensing, content management and DRM. Worked closely with BizDev and AppDev teams to forge content partnerships and extend existing relationships. Built and mentored a cross-disciplinary design team. Managed a fulltime staff of eight, plus independent contractors and outside vendors. -
» Additional Accomplishments
Managed new-publication launch of Digital World; designed in-house Digital Studio and Digital Living Room for photo and video production; developed ground-breaking global content licensing contract for digital and print rights; provided scripting solutions for editorial workflow tools. -
» Selected Articles & Events
K4 Summit/NYC, 2006: "Implementing XML Workflows"; InDesign Magazine, 2006: "Transitioning to CS2"; Graphic Artists Guild Handbook, Vol. 11: "Leveraging Your Content." -
» Awards & Recognition
Over 200 awards, including SPD, Folio, Neal, ASBPE, WADC, Maggies, PRINT, and a national GAG Walter Hortens Service Award. -
» Personal Diversions
Vernacular graphics, large-format photography, mountain biking, Racing Series, extreme mini-golf, heavy dub & deep blues. -
» References
Available upon request; or see profile at www.linkedin.com/in/rkanes.